This was a fast-paced pitch in which G2 proposed to redefine how ING direct communicates to kids in helping prepare them for a future of financial responsibility. The idea was to use fun activities and games to help teach lessons about saving, investing and business. I helped define the look and feel of the site and worked with freelance and full-time illustrators to establish characters. The pitch was a success and G2 went on to build the full proposed experience. The video below gives a great overview of the experience, although I did not work the video.
ROLE: Creative Supervisor, Art Director, Illustration
AGENCY: G2
