Pepperidge Farm Goldfish
I have been the creative lead for the Goldfish account since 2009. During that time I have put together two annual creative planning decks, which have helped define the direction of the brand. I have managed the creation of 8 new kids video games, numerous promotion, including a partnership with the NBA, an array of innovative online advertising and webisodes. Recently I lead the launch of the new goldfishfun.com, which introduces badges, social features, and rich 3D animations. Visit goldfishfun.com
ROLE: Associate Creative Director
AGENCY: G2
Frank Bunts
Frank is an artist whose work exhibits some interesting visual effects that are impossible to replicate with flat images. Frank uses mesh materials to create a parallax effect, so as the viewer moves left and right, movement and depth are visible in the paintings.
To bring Frank’s work to life online I built a virtual 3d gallery with multiple rooms where users can view the work and move left and right in front of the paintings to experience the visual effect. Each painting was created from several transparent layers, and placed on different planes in 3d space to achieve the effects. The site uses papervision 3d and is managed through xml. Visit the site
ROLE: Creative director, design & tech lead.
AGENCY: Savdesign
Pace salsa
I have worked on the Pace account for the past 4 years. Starting with a full site redesign, in which I set the look and feel, I have managed all creative production for the brand, including online advertising, newsletters, and social initiatives. Visit the site
ROLE: Associate Creative Director
AGENCY: G2
Flashnifties
Flashnifties.com is startup that I have been running since 2006. It is a place where customers with little to no knowledge of Flash can download xml image galleries, slideshows, music players and other nifties. Over the years I have created numerous flash products and updates, launched a facebook page, ran marketing efforts, and managed a community of over 8,000 customers from all over the world. I have recently added iPhone and iPad integration to the galleries, so that the same content is seamlessly available on mobile devices. Visit flashnifties.com
ROLE: Creative and strategic lead
AGENCY: Savdesign
V8 Juice
I was first assigned to the V8 brand in 2008, and immediately made my mark by completely redesigning the site. Over the next 3 years, I have been managing all the creative duties for the brand, including online advertising, newsletters, promotions, and even a TV piece that appeared on Jeopardy. Visit the site
ROLE: Associate Creative Director
AGENCY: G2
ING Planet Orange
This was a fast-paced pitch in which G2 proposed to redefine how ING direct communicates to kids in helping prepare them for a future of financial responsibility. The idea was to use fun activities and games to help teach lessons about saving, investing and business. I helped define the look and feel of the site and worked with freelance and full-time illustrators to establish characters. The pitch was a success and G2 went on to build the full proposed experience. The video below gives a great overview of the experience, although I did not work the video.
ROLE: Creative Supervisor, Art Director, Illustration
AGENCY: G2
cubTales
When I first met the founder of cubTales, he had an idea and a dream – to create a beautiful place for parents to share their kids’ moments with close friends and family. Together with a back end developer, I’ve helped bring that dream to life. I played an extensive role in this freelance project that included defining user experience, design and front end flash development of the site. The site allows users to upload multiple images and video directly from flash, share individual posts or entire books with friends and manage user access. Visit beta site
ROLE: Creative Director, Flash developer, User Experience Designer.
AGENCY: Savdesign
Kirk Kara
For this jewelry website, I worked with an art director and a back end developer to build and launch the site. I defined all the motion design, front end Flash development, and back end integration with a content management system. Visit the site
ROLE: Motion Design, Flash developer
AGENCY: Artyso
M&M’s
MyMMs.com allows customers to create customized m&ms with photos, clip art and messages. I worked with UX to redefine their customization engine and redesign the site. I also worked on the redesign of the mms.com corporate site as a motion designer and Flash developer. Visit mms.com and mymms.com
ROLE: Creative Supervisor, Art Director, Flash Developer
AGENCY: G2
Swanson Menu Maker
Along with an art director and a CD, I built an interactive utility that allowed users to create a menu for their holiday mean. The utility allows users to select different dishes for a five course meal, and then generates a beautiful PDF menu that can be printed and given out to guests.
ROLE: Flash developer
AGENCY: G2