Pepperidge Farm Goldfish

Written by Alex on December 23, 2011 in - Comments Off

I have been the creative lead for the Goldfish account since 2009. During that time I have put together two annual creative planning decks, which have helped define the direction of the brand. I have managed the creation of 8 new kids video games, numerous promotion, including a partnership with the NBA, an array of innovative online advertising and webisodes. Recently I lead the launch of the new goldfishfun.com, which introduces badges, social features, and rich 3D animations. Visit goldfishfun.com
ROLE: Associate Creative Director
AGENCY: G2

NFL

Written by Alex on December 23, 2011 in - Comments Off

I played an integral role in a fast-paced pitch, helping define the visual aesthetic and language of the campaign. The pitch was a success, and G2 was awarded online and print advertising for NFL digital subscription products. Since then I have managed creative execution all advertising efforts, as well as participated in strategies to attain additional pieces of business.

ROLE: Associate Creative Director
AGENCY: G2

Hertz car rental

Written by Alex on December 22, 2011 in - Comments Off

Starting with the pitch that awarded G2 digital agency of record business, I have been a central part of the Hertz account. I have executed numerous advertising campaigns, oversaw the launch of the Gas or Brake microsite and facebook applications, and worked with directly with Hertz senior leadership to expand their business reach to in-store locations at Lowe’s. Hertz feeds G2 an incredible amount of work, and I manage an ever-growing team of designers, writers, developers and animators.

ROLE: Associate Creative Director
AGENCY: G2

Pace salsa

Written by Alex on December 22, 2011 in - Comments Off

I have worked on the Pace account for the past 4 years. Starting with a full site redesign, in which I set the look and feel, I have managed all creative production for the brand, including online advertising, newsletters, and social initiatives. Visit the site

ROLE: Associate Creative Director
AGENCY: G2

V8 Juice

Written by Alex on December 22, 2011 in - Comments Off

I was first assigned to the V8 brand in 2008, and immediately made my mark by completely redesigning the site. Over the next 3 years, I have been managing all the creative duties for the brand, including online advertising, newsletters, promotions, and even a TV piece that appeared on Jeopardy. Visit the site

ROLE: Associate Creative Director
AGENCY: G2